CONTENT CREATION AND DISTRIBUTION

Building brand awareness

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#EditorialLine
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#Persona
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#PESOModel
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#AARRR
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#Media
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#ContentMarketing
My Marquee Subtext
#EditorialLine
My Marquee Subtext
#Persona
My Marquee Subtext
#PESOModel
My Marquee Subtext
#AARRR
My Marquee Subtext
#Media
My Marquee Subtext
#ContentMarketing
My Marquee Subtext
#EditorialLine
My Marquee Subtext
#Persona
My Marquee Subtext
#PESOModel
My Marquee Subtext
#AARRR
My Marquee Subtext
#Media
My Marquee Subtext
#ContentMarketing
My Marquee Subtext
#EditorialLine
My Marquee Subtext
#Persona
My Marquee Subtext
#PESOModel
My Marquee Subtext
#AARRR
My Marquee Subtext
#Media
My Marquee Subtext
#ContentMarketing
My Marquee Subtext

Define your personas

The personas are portraits of the target audience. Beyond the classic marketing segmentation, we carefully define the person who is behind the professional using factors such as: first name, age, gender, family situation, academic background, hobbies, passions, doubts, expectations, presence on social networks, way of consuming information.

All of these are used to write content that will be read while creating empathy and engagement.

In addition, define your editorial line. Why do you write? What editorial format (article, feature, post, interview) and what tone to adopt on each media (playful? casual? formal? ironic?)

How to find content ideas?

  • Follow accounts of national and international competitors
  • Follow the news / Predict the news
  • Do interviews. Get interviewed.
  • Ask your employees to get involved
  • Ask for Copywriters

Tools you can use to create content:

  • Transcribe : Transcribing the audio into text format.
  • Pitchy: Creating videos from pre-designed templates.
  • CreateStudio : Creating quick animated videos.
  • Webinarjam : Creating webinars.
  • PremiumBeat : Royalty-free music.
  • StoryBlocks: Video Content.
  • Filmora Wondershare | I-movie : Video editing software for non-professionals.
  • Headliner : Video editing for social networks.
  • Pixabay : Royalty-free images.
  • Loom : Recording and sharing your screen + webcam.
  • Pablo Buffer : Creation of visuals with quotes for social media sharing.
  • Lumen5 : Video transcript of article.
  • Canva :  Creating a table or diagram.
  • ChatGPT.

Where to distribute my content?

On the most suitable media!

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