Building brand awareness

The personas are portraits of the target audience. Beyond the classic marketing segmentation, we carefully define the person who is behind the professional using factors such as: first name, age, gender, family situation, academic background, hobbies, passions, doubts, expectations, presence on social networks, way of consuming information.

All of these are used to write content that will be read while creating empathy and engagement.

• Follow accounts of national and international competitors
• Follow the news / Predict the news
• Do interviews. Get interviewed.
• Ask your employees to get involved
• Ask for Copywriters

• Transcribe : Transcribing the audio into text format.
• Pitchy: Creating videos from pre-designed templates.
• CreateStudio : Creating quick animated videos.
• Webinarjam : Creating webinars.
• PremiumBeat : Royalty-free music.
• StoryBlocks: Video Content.
• Filmora Wondershare | I-movie : Video editing software for non-professionals.
• Headliner: Video editing for social networks.
• Pixabay: Royalty-free images.
• Loom: Recording and sharing your screen + webcam.
• Pablo Buffer : Creation of visuals with quotes for social media sharing.
• Lumen5: Video transcript of article.
• Canva: Creating a table or diagram.
• ChatGPT.

On the most suitable media!